Turkey’s leading on line travel agency specialising in cheaper last minute and early bookings was needing a series of 7 TVCs to promote diffferent products to be launched during the course of one year.
To be as cost effective as possible the production was divided into 2 days, where we shot the main campaign in a disused airport, and then used a sized down version of the crew, and much smaller equipment to shoot what they called the “tactical” films, each with its own very separate message promoting a different product. The post production was also done in-house to cut costs furhter.